SanGiorgio Coffee

SanGiorgio Gourmet Coffee Roasters have been roasting small-batch, gourmet coffee in Hollywood, FL for almost 30 years. When we met with them in 2015, the challenge was how we would go about a massive re-branding from logo design to eCommerce while maintaining the impression of their long history in brewing fine coffee. The answer was focusing in on their narrative, from copy to design, to grab people with fresh visuals and a sense of the years that went into developing their craft and product. The result was a new image that felt as fresh and rich in history as their coffee.