The value of social media for small businesses

Managing a small business or working for a smaller organization most of the time means you are wearing more hats than a Doctor Seuss character.

While social media may be one of the first things to fall off your to-do list when you’re low on time, remember:

Social media is valuable for businesses of any size or industry, and finding customers on social media has a direct impact on sales and your bottom line.

Take a look at how much more likely individuals are to buy from the companies that they follow on social media channels.

Source: Sprout Social

While finding and keeping customers is always a challenge, it’s equally if not more important to maintain and build relationships with the customers that you already have.

Any missed opportunities or poor customer experiences can spread, leading to destroy what you took a long time to build. These missed opportunities and poor customer experiences are especially dangerous if you’re not active and engaging on social as a business because they’re invisible to you until it’s too late.

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